The last couple of weeks I've been working at a small, very French agency on the Left Bank (not my usual side of the river, so it's nice to get over here for a change) on a pitch for one of those huge companies you've never heard of. Their business is, basically, pipes. Pipes for oil, pipes for air, pipes for gas and so on, plus all the widgets that go with them and the project management of getting these incredible networks of pipes ready to install and use.
It's a fascinating project, mostly because there's such a lot of opportunity to promote the brand in the environment they're operating in. Ads in oil industry trade magazines are terrible.
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