March 19, 2010

Freelance dilletante

When you write your CV or your letter of motivation for a job in my line of work, one of the things you always say is that you have the ability to 'master a brief' quickly.

What that often means is that you have the ability to get a superficial level of understanding of more or less anything and then write something that sounds vaguely convincing. 

The last couple of months I've had to learn about:

  • Oil pipelines (see above)
  • Dermal fillers
  • Cloud-based applications for small businesses
  • Frequent flyer programmes
  • Health supplements
  • the Yellow Pages in Hong Kong
and so on and so on. How much do I actually know about these things? Not a lot. But does it really matter?

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